CoverGirl’s CoverBoy: No, No, No
Do men use cosmetics? Yes, upon occasion.
I have no problem acknowledging that a guy could need a moisturizer. He may have a blemish that requires a coverup. If he’s in the public eye, a bronzer might give him a healthy glow. For television appearances, light powder would cut down on shine.
However, a man who applies full makeup from foundation to lipstick, eyeshadow to mascara, is not normal. I don’t care to see images such as these in cosmetics commercials.
CoverGirl’s decision to feature 17-year-old James Charles, a teen boy, in full drag makeup is a step in the wrong direction. With Charles as their new beauty ambassador, all I can imagine is that CoverGirl hopes to target a new demographic, which would be CoverBoy. Not me and my girls.
Their prerogative. And so, we are making a statement of our own, closing the cover on this chapter and saying goodbye to CoverGirl.